TRESemmé is an American brand of hair care products first manufactured in 1947 by the Godefroy Manufacturing Company in St. Louis, Missouri, United States. It was named after the renowned hair care expert Edna L. Emme. The brand name is a phonetic respelling of "well-loved" (French: très-aimé) that cleverly includes the surname of its namesake.
The TRESemmé product line was initially marketed only to beauty salons. The TRESemmé brand was purchased by Alberto-Culver in 1968, a company acquired by Unilever in 2010.
Video TRESemmé
History
The TRESemmé brand was launched in 1947 by Godefroy Manufacturing, and was bought in 1968 by Alberto-Culver, a manufacturer of hair and skincare products. The original intention was to only distribute the products of the brand within beauty salons; however, as the product line became more popular, it was marketed to supermarkets and pharmacies.
In 2010, Alberto-Culver was then bought by Unilever, an Anglo-Dutch multinational consumer goods company. At that time, the product line was further developed and more products were added.
Maps TRESemmé
Product range
TRESemmé creates formulas suited for different types of hair. TRESemmé products include: shampoos & conditioners, dry shampoos, mousse, gels, hair sprays, crème & milk, and other styling sprays. TRESemmé's products are used in hair salons across the United States, Canada, the United Kingdom and Asia, particularly for hair repair treatment from heat damage caused by hair ironing and blowdrying.
As of 2014, a software tool called "PROfiler" on the TRESemmé website allowed consumers to find the right products for their hair. As of 2018, the tool was no longer available.
Advertisement
The brand spent an estimated US$17 million on advertising in 2004. As of 2006, advertisement campaigns included one promoted under "Professional, Affordable".
Mercedes-Benz New York Fashion Week
TRESemmé was the official hair care sponsor of the Mercedes-Benz Fashion Week 2014 in New York in February, and had been since 2006.
TRESemmé created a team called "Runway Insiders" that included American model and DJ Harley Viera-Newton, who gave women a personal point-of-view of the latest trends and how they could achieve various professional looks at home.
Awards
Awards won by the TRESemmé brand include:
- Cosmopolitan Beauty Award 2010
- Allure Best of Beauty Award 2010
- Cosmopolitan Beauty Award 2011
- Elle Beauty Award 2011
- Allure Readers' Choice Breakthroughs 2011
References
External links
- TRESemme official website
Source of article : Wikipedia
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